About a third of our Gainesville roofing work involves insurance claims — mostly storm and hail damage. We document the damage thoroughly, include the scope language adjusters expect, and meet your adjuster on the roof. We are not a public adjuster — we don't negotiate the claim — but we make sure nothing that's there gets missed.
Insurance claims on Gainesville roofs are where homeowners get tripped up most often. The roofing world has its share of bad actors in this space — out-of-state storm chasers who pressure homeowners into Assignment of Benefits contracts, fly-by-night companies that promise to "get your full roof paid for" through inflated claims, and on the other side, insurance carriers who underscope damage and pay less than the actual replacement cost. The middle ground — honest documentation, fair scoping, no AOB shenanigans — is where we operate. And it's where most legitimate Gainesville roofers operate.
We've worked thousands of insurance claims since 2008, primarily storm and hail damage from major events like Hurricane Irma in 2017 and the dozens of smaller wind, hail, and tropical storm events that hit Alachua County in any given year. Here's how the process actually works when it's done right.
Before you call your insurance company, get a roofing inspection done. This is critical for two reasons. First, a roofer's inspection tells you whether you actually have a claimable loss — if the damage doesn't meet your deductible, filing a claim that gets denied or paid below deductible can still count against you with the carrier. Second, having professional documentation before the adjuster arrives gives you a baseline scope to compare against. About 30% of the time, the adjuster's scope matches our scope. About 50% of the time, the adjuster initially scopes lower and we provide additional documentation that brings it up. About 20% of the time, there are real disputes that go to appeal or public-adjuster involvement.
What we document during a storm-damage inspection: visible shingle damage (creased, lifted, missing), granule loss in valleys and gutters, hail bruising on shingles and dents on soft metal (vent caps, gutters), damage to flashings and roof penetrations, interior staining and attic moisture, and date-stamped photos comparing your roof to nearby properties that show the same storm pattern. Total documentation is typically 50–100+ photos plus a written assessment.
You file the claim with your insurance carrier — not us. We provide the documentation and the written estimate, but you (the policyholder) make the call. This matters because anyone offering to "file the claim for you" is angling for an Assignment of Benefits contract, which is a Florida red flag we discuss in detail below.
When you file: have your policy number, the date of loss (specific date of the storm if known), and a summary of the damage. The carrier will assign an adjuster and schedule an inspection — usually within 5–14 days, longer after major statewide events. The carrier may also want you to mitigate further damage (tarping, etc.) before the adjuster arrives.
This is where we add the most value. We meet your adjuster on the roof. We walk them through the damage we've documented. We provide the photos and the written report. If they want to scope lower than what we found, we cite the specific code provisions (Florida Building Code has specific replacement requirements after certain damage thresholds) and provide additional documentation.
Most adjusters in Gainesville are professional and reasonable. The on-roof meeting usually resolves any scope disputes in real time. Where it doesn't, the homeowner has options: requesting a re-inspection, escalating internally with the carrier, hiring a public adjuster, or — as a last resort — going to appraisal or litigation. We support whichever path the homeowner chooses with our documentation, but we're not licensed as public adjusters and we don't negotiate claims directly.
Assignment of Benefits (AOB) is a contract where you sign your insurance benefits over to the roofer, who then bills the insurance company directly. It sounds convenient — "you don't have to deal with insurance, we handle everything" — and that's exactly the pitch the bad actors use. The reality is that AOB contracts have driven significant Florida roofing fraud over the last decade, with roofers inflating claims, billing for work not done, and pursuing the insurance company through litigation. Florida has passed multiple laws restricting AOBs precisely because of this, and several major insurance carriers no longer write policies in Florida partly because of AOB-driven losses.
We don't use AOB. You stay in control of the claim. You receive the insurance proceeds. You pay us when the work is done, just like any other home-improvement contract. The process is slightly more paperwork for you, but it protects you from a long list of risks that AOB contracts create.
Covered (usually): hail damage, wind damage, storm-driven debris damage, tree-strike damage, fire damage, lightning damage. Not covered: gradual wear and tear, leaks from poor maintenance, roof age (some policies have age-related depreciation that reduces payout), pre-existing damage not caused by the specific storm event, and damage caused by manufacturer defect (that's a manufacturer warranty issue, not insurance).
The most common dispute: a partial-damage claim where the adjuster scopes a repair and the homeowner believes a full replacement is warranted. This happens when the damage covers some but not all slopes of a multi-slope roof, or when localized hail bruising is spread across more area than the adjuster initially scopes. Florida code has specific rules about matching and replacement after damage, and the resolution often depends on how the rules apply to the specific roof. We've handled both outcomes — sometimes a repair is genuinely the right scope, sometimes a full replacement is warranted — and we'll tell you honestly which one your situation calls for.
Same Gainesville family since 2008. 287 five-star Google reviews. Let's go look at your roof.